MASTER CLASS SERIES
THE ART OF MEDIA RELATIONS
THURSDAY, FEBRUARY 24, 2022 | 7:00 – 9:00 PM
ABOUT Nicole Caravella
Nicole Caravella has served as press secretary for Mayor Marty Walsh and Congressman Joe Kennedy, a policy advisor to Senator John Kerry, and an account manager at Solomon, McCown & Cence. Most recently, she was the director of communications for the Annissa for Boston campaign. Nicole graduated from Hobart & William Smith Colleges with a degree in Political Science and lives in Newburyport with her husband, Sean, and son, Jack.
ABOUT Jacquetta Van Zandt
Jacquetta Van Zandt is the vice president of engagement at The Partnership, Inc. A highly sought-after political strategist with a special focus on public policy and diversity initiatives, Van Zandt honed her political skill set on Capitol Hill and on high profile municipal, state, and federal campaigns in Massachusetts. She hosts the popular podcast “Politics and Prosecco.” Born and raised in Boston, Van Zandt serves on the board of directors for the Urban League of Eastern Massachusetts. She currently resides in Roxbury, MA.
PAST MASTER CLASSES
Campaign Class: The Art of Relational Organizing
Learn about the art of building movements and campaigns by mobilizing your volunteers’ connections. Move toward a more authentic and empowering form of engagement and away from targeting tech-driven lists. Find out how one of 2020’s most high profile campaigns —Senator Edward Markey’s— set a nationwide bar for organizing.
Campaign Class: The Art of the Fundraising Ask
One of the savviest political fundraisers in America comes to help out MA! Founder of Elect Black Women PAC, state senate candidate, community leader and parent, Ruby Powell-Dennis will teach us the art of political fundraising.
Master Class: Get Out the Vote!
A successful get out the vote effort is a campaign’s equation to win. GOTV is a major, labor intensive, and exciting operation in a campaign’s final days, but the planning starts months earlier. This class will cover best practices in identifying leaders, planning for contingencies, and executing tasks down to the wire.
Campaign Class: Volunteer Management
Volunteers are the beating heart of your campaign. Engagement and momentum are the key ingredients that will keep everything moving. This workshop will go over types of volunteering, tactics to keep your “entourage” enthusiastic, ways to prevent campaign burnout, and more!
Campaign Class: Demystifying Digital Advertising
Nothing reaches a targeted voter better than a digital ad. From retargeting pixels to geofencing, this class will simplify the technical complexities. You will leave focused on the metrics that matter most: Reaching your voters with a winning message.