Learn about the art of building movements and campaigns by mobilizing your volunteers’ connections. Move toward a more authentic and empowering form of engagement and away from targeting tech-driven lists. Find out how one of 2020’s most high profile campaigns —Senator Edward Markey’s— set a nationwide bar for organizing.

The Art of Media Relations master class will be a crash course in formulating and then disseminating your campaign messaging and narrative to a wide-range of constituencies through the media. Participants will discuss both proactive and reactive communications strategies and how to translate media coverage into votes.

One of the savviest political fundraisers in America comes to help out MA! Founder of Elect Black Women PAC, state senate candidate, community leader and parent, Ruby Powell-Dennis will teach us the art of political fundraising.

A successful get out the vote effort is a campaign’s equation to win. GOTV is a major, labor intensive, and exciting operation in a campaign’s final days, but the planning starts months earlier. This class will cover best practices in identifying leaders, planning for contingencies, and executing tasks down to the wire.

Nothing reaches a targeted voter better than a digital ad. From retargeting pixels to geofencing, this class will simplify the technical complexities. You will leave focused on the metrics that matter most: Reaching your voters with a winning message.